COMMUNICATION

How to create an effective internal communication strategy?

Internal communication is essential within a company. It brings employers and emploees together for a better understanding through the sharing of information. To carry out your internal communication, it is important to establish a real adequate strategy. Here are 4 steps to follow for an effective internal communication strategy.

Have the necessary staff to manage internal communication projects

Internal communication should not be based solely on the Human Resources Department. Even though human resources professionals know how to manage and educate employees about business operations, they don't always have the skills or the time to implement an effective marketing strategy. Internal communication requires specific skills to meet these objectives. It is therefore preferable to hire people specialized in marketing and communication capable of perfectly mastering the culture of your company.

Assess your current internal strategy and involve your employees

Analizing your situation will allow you to determine your strengths and weaknesses as well as the changes to be made.

To do this, knowing the opinion of employees on your current internal communication is a step that should not be overlooked. Some online tools allow you to carry out internal surveys where your employees can assert their agreements or disagreements anonymously.

Tune your internal and external marketing strategy

An inconsistency in internal and external communication could disturb employees and their perception of the company and its integrity. Indeed, if your company does something internally but does something else externally, employee engagement could decrease to be felt externally.

Communicate with your team using innovative tools

Once you have consistency between your internal and external marketing, you will need to find channels of communication between you and your team.These channels can be:

• newsletters
• personal metting
• videos
• digital media